PC World har valt att göra en traditionell listning av personer som gör viktiga saker för webben och onlinesamhället. Och nej, de har inte fallit i user-generated-fällan.
1. Eric Schmidt, Larry Page, and Sergey Brin – Executives, Google
Having conquered the online advertising world, Google seems to be gearing up for an acquisition spree, its headline-grabbing purchase of YouTube marking a big step toward complete domination of the Web.
2. Steve Jobs – CEO, Apple
when one man’s appeal for DRM-free music reverberates around the world, it’s hard to ignore the power he wields.
3. Bram Cohen – Cofounder, BitTorrent
P2P systems like KaZaA and eDonkey are so last year. The future is all about BitTorrent, the brainchild of math wizard and programming wunderkind Bram Cohen.
4. Mike Morhaime – President, Blizzard Entertainment
In the world of online gaming, there is World of Warcraft and there is everything else.
5. Jimmy Wales – Founder, Wikipedia
strategy ensures that Wikipedia’s prominence in search results will continue to grow.
6. John Doerr – Venture capitalist, Kleiner, Perkins, Caulfield & Byers
Jeff Bezos (see #24) once described Doerr as “the center of gravity in the Internet.”
7. Craig Newmark – Founder, Craigslist
Most importantly, it has almost singlehandedly demolished the offline classified advertising business. (In the San Francisco Bay Area alone, one study found, the site drains up to $65 million annually from local newspapers’ help-wanted ads.) Take that, old media!
8. Peter Levinsohn – President, Fox Interactive Media
Fox Interactive Media, owned by Rupert Murdoch’s News Corporation, is one of the Web’s most powerful entities, controlling 13 sites that range from uber-popular MySpace.com to controversial FoxNews.com.
9. Marissa Mayer – Vice president for search products & user experience, Google
Google’s product czar oversees the search giant’s increasingly diversified list of Web services and tools, such as Google Maps, Google Desktop, and Google Base–an eBay-esque e-commerce service. The first lady of Google joined the company as its first female engineer in 1999
10. Chad Hurley and Steve Chen – Founders, YouTube
Despite Google’s acquisition of the company, YouTube founders Chad Hurley (CEO) and Steve Chen (CTO) look like they’ll be shaking things up for some time to come.
11. Kevin J. Martin – Chairman, Federal Communications Commission
He may look innocent and unassuming, but Martin is arguably the most powerful bureaucrat on the Web.
12. Brad Templeton – Chairman of the board, Electronic Frontier Foundation
Templeton’s passion about copyright and free speech is not surprising. The Web publishing veteran got his start back in 1989 when he founded ClariNet, a company that published what Templeton calls “the Net’s first newspaper.
13. Henry Chon – CEO, Cyworld
Don’t call Cyworld a Korean MySpace; MySpace is an American Cyworld.
14. Shana Fisher – Senior vice president for strategy and M&A, IAC/InterActiveCorp
That would be his mergers and acquisitions advisor, senior VP Shana Fisher, who determines exactly where and when IAC should invest. Her control over IAC’s purse strings makes her arguably the most powerful woman on the Internet.
15. Niklas Zennstrom and Janus Friis – Founders, Skype and KaZaA
It seems like Niklas Zennstrom and Janus Friis just can’t stop themselves.
16. Matt Mullenweg – Developer, WordPress blogging site and software
Matt Mullenweg can barely buy a drink, but this 22-year-old open-source enthusiast developed WordPress, the open-source publishing software favored by blogging diehards around the world.
17. Philip Rosedale – CEO, Linden Lab
Philip Rosedale took the MMORPG (massively multiplayer online role-playing game) concept and spun it into the Web’s most talked-about virtual destination: Second Life.
18. Jon Lech Johansen – Creator, DeCSS decryption program
Better known as DVD-Jon, Jon Lech Johansen is the Norwegian hacker who broke the encryption system used on DVD movies
19. Jerry Yang, David Filo, and Terry Semel – Executives, Yahoo
In the past two years, Yahoo has acquired online photo-sharing site Flickr and social bookmarking site Del.icio.us. It also continues to launch new properties such as Yahoo Food and Yahoo Pipes (for creating custom data feeds). Yahoo’s recent switch to the Panama advertising platform represents another attempt to recapture ad revenue from Google.
20. Jack Ma – COO, Alibaba.com
Want to do business in China without springing for a plane ticket to Shanghai? Alibaba.com is your best bet.
21. Brewster Kahle – Director, Internet Archive
Kahle cofounded the Internet Archive with the goal of “preserving our digital heritage,” but don’t let the humble curatorial pose fool you: Kahle has also challenged changes to U.S. copyright law in Kahle vs. Gonzales, a high-profile First Amendment legal case.
22. Ray Ozzie – Chief software architect, Microsoft
The creator of Lotus Notes and Groove collaboration software is now charged with ensuring Microsoft’s technological relevance in an age in which the Web threatens to replace the traditional desktop OS.
23. Markos Moulitsas Zuniga – Blogger, Daily Kos
The left’s most high-profile voice on the Web, Markos “Kos” Moulitsas, is a political powerhouse without equal online. His blog draws comments from liberals ranging from Nancy Pelosi (news, bio, voting record) to Jimmy Carter, and Moulitsas even launched a conference (broadcast in part on C-Span) for like-minded political activists.
24. Jeff Bezos – CEO, Amazon
While we wait to find out how his newfangled grid computing strategies pan out, don’t forget that Bezos will sell you a Barbie Fashion Fever Grow ‘N Style Styling Head for 50 percent off.
25. Robert Scoble – Vice president of media development, PodTech.net
At the time a Microsoft employee, he blogged about the company and revealed a human–and sometimes egg-covered–side of the Redmond empire. The glimpse into Microsoft’s inner workings, cool technologies, and smart people shattered (or at least dented) the Microsoft stereotype. Microsoft blogs have subsequently become an integral part of the company’s communication with users.
26. John Battelle – Entrepreneur and chairman, Federated Media Publishing
founded what some would call the Vanity Fair and the People Magazine of the Internet era: Wired Magazine and The Industry Standard. His most recent venture, Federated Media Publishing, represents the A-list of online content. Its slate of more than 50 sites includes 43 Folders, Ars Technica, BoingBoing, and TechCrunch.
27. Lawrence Lessig – CEO, Creative Commons
Acknowledging his kinglike status in the field, Wired once called him the “Elvis of Cyberlaw”–and the name stuck.
28. Meg Whitman – CEO, eBay
tenure as CEO of eBay is now approaching nine years (an era by dot-com standards), has more on her mind than just vintage GI Joe dolls and state quarters. She’s also boss of the Web’s largest online payment system, PayPal, and proud new owner of the most popular VoIP system, Skype (see #15).
29. Ron Wyden – U.S. Senator, Oregon
authored or co-authored the Science and Technology Emergency Mobilization Act, the Cyber Security Research and Development Act, and the controversial CAN-SPAM Act.
30. Michael Arrington – Blogger/publisher, TechCrunch
With TechCrunch properties now sprawling across six domains, the often-irascible Arrington is indisputably the most powerful technology blogger working today.
31. Bruce Schneier – Cryptographer
offers the most lucid (and most profoundly influential) musings on computer security you’re likely to find online or off.
32. Kevin Rose – Founder, Digg
bringing the power of social networking to the news.
33. David Farber – Founder, Interesting-People.org
It started as a small e-mail list for friends and colleagues (the interesting people) and turned into the mother lode of online mailing lists.
34. John Hinderaker, Scott Johnson, and Paul Mirengoff – Authors, PowerLine
Political candidates can no longer afford to ignore political blogs, and PowerLine is among the most influential political blogs out there. This neoconservative triumvirate–three lawyers who met while attending Dartmouth College–gained their street cred during “RatherGate,”
35. Vinton G. Cerf – Chairman, ICANN Board of Directors, and vice president and chief Internet evangelist, Google
Vinton G. Cerf is one of the founding fathers of the Internet. Much of his work on the protocols occurred during the 1970s and early 1980s while he was employed by DARPA
36. Tim O’Reilly – Founder and CEO, O’Reilly Media
O’Reilly coined the phrase “Web 2.0,”
37. Drew Curtis – Founder, Fark.com
The enterprise is still primarily run by one guy: founder and smart-ass Drew Curtis. In January 2007, he launched FarkTV on the SuperDeluxe comedy video site. He is also scheduled to release a book titled It’s Not News, It’s Fark: How Mass Media Tries to Pass Off Crap as News
38. Gabe Rivera – Creator, Techmeme
Gabe Rivera has created a powerful content-analysis algorithm that scans traditional news media and blogs, identifies the important stories, and organizes them into easy-to-read clusters. His goal: to find the next big news story so that you don’t have to.
39. Dave Winer – Blogger and author of RSS 2.0
He was one of the inventors of podcasting–and one of the first bloggers. Winer started his Scripting News blog, which is still well read, back in 1997. He also co-authored the SOAP protocol, an instrumental element in operating-system-independent Web services. Nevertheless, his work on RSS–the technology behind Web content feeds–is what really earned him his fame. That, plus his ability to persuade the New York Times to use RSS and his work in amending it to support media files (giving birth to the podcast), makes him the father of modern-day content distribution.
40. Mike Schroepfer – Vice president of engineering, Mozilla
In the ongoing browser war, Mike Schroepfer is a five-star general who leads a massive but decentralized open-source army of staff and volunteer engineers. Its mission: to improve what is right now the best Web browser on the planet, Firefox.
41. Perez Hilton – Hollywood blogger
Love him or hate him, this controversial blogger (real name: Mario Lavandeira) has changed the face of celebrity journalism. Hilton is involved in a legal battle with photo agency X17, which has accused him of using its copyrighted photos without permission. Hilton claims that posting the photos on his site is legal, amounting simply to fair use of newsworthy images. The $7.6 million federal lawsuit could have lasting effects on how bloggers everywhere use digital photos online.
42. Paul Graham, Trevor Blackwell, Robert Morris, and Jessica Livingston – Founders, Y Combinator
Startups that these guys have funded include Reddit (acquired by CondeNast), Kiko, and Weebly. The names sound funny, sure, but do you remember the first time you heard the name YouTube?
43. Mikko H. Hypponen – Director of antivirus research, F-Secure
F-Secure’s security news blog, written by director of antivirus research Mikko H. Hypponen, is one of the Internet’s go-to places for learning about the latest security threats. Too bad Sony BMG didn’t think so.
44. Rob Malda – Founder, Slashdot.org
don’t forget that it all started with Slashdot. Authors and editors still consider it a badge of honor when their news story is “slashdotted,” though increased competition from other sites has stolen a bit of Slashdot’s thunder.
45. Nick Denton – Founder, Gawker Media
titles that include New York City page six alternative Gawker, Washington, D.C., gossip rag Wonkette, L.A. equivalent Defamer, and tech news site Gizmodo, Denton’s empire is unquestionably the most successful independent blogging venture on the Web right now
46. Sir Tim Berners-Lee – Director, World Wide Web Consortium (W3C)
designed the first Web browser, editor, and language protocol (HTTP)
47. Leo Laporte – Creator, This Week in Tech (TWiT) podcast
personality-driven style demonstrated to the world that tech media could be fun.
48. Mohammed and Omar Fadhil – Blogging voice of Iraq
There’s no better example anywhere of how citizen journalism is changing the world.
49. Jesse James Garrett – President, Adaptive Path
Ajax didn’t really take off until Garrett identified and named it in an influential essay–and he remains one the most eloquent advocates for the innovative, effective techniques used in many of the best Web 2.0 sites and services.
50. Tila Tequila – MySpace Personality
Tequila proved that these MySpace friendships can generate power, fame, and wealth. In fact, she redefined the word “friend” to encompass an individual you’ve never met.
En rätt förväntad lista där det faktiskt är personer som har reell makt över mediet som finns med (förutom vissa typ Tila Tequila). Det är några av de riktigt gamla namnen, för mig som gammal näträv, och en del nya som dykt upp. Det intressanta skulle vara att göra en lista över vilka som är viktigast på nätet utifrån ett marknadsföringsperspektiv. Listan skulle inte förändras så markant vilket visar på att nätet har blivit vuxet och därigenom ett intressant finansiellt alternativ till investering i både marknadsföring och reella företagsinvesteringar.