Psykologi snarare än demografi

Susan Mboya, Procter & Gambles trendanalytiker inom afro-amerikansk kultur förklarar sin syn på framtidens reklam:

“The consumer is the boss. The consumer will remain the center of everything the advertiser will be doing. What’s changing is the way we define the consumer. In the future, there will be more focus on psychographics than demographics.”

(The State/a>)

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