Association of Online Publishers funderar på att bötfälla de annonsörer som kommer sent in med material.

“AOP is a group of premium media owners; our content is premium and therefore our inventory is at a premium. Late copy and its possible knock-on effect to all commercial partners puts undue pressure on our ability to meet our own high standards in delivery, customer service and trafficking, which on a larger scale can reflect poorly on what is a dynamic and successful medium.”

(Adverblog)

Kan man inte göra något liknande med klienter som aldrig kommer in med material i rätt tid men sedan anser att tidsplanen ska hållas?