Employer branding – buzz eller viktigt?

bisonblog har hittat en intressant krönika hos PR-firman Springtime om Employer branding – där arbetsgivare bygger sitt varumärke utifrån vilken målgrupp man vill rekrytera till företaget. Nicholas Ind, som skrivit Springtime-krönikan, citerar Warren Bennis:

“what effective leaders are going to have to do is create not just a vision, but a vision with meaning…the vision has to be shared. And the only way that it can be shared is for it to have meaning for the people who are involved in it.”

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