Varför välja strömmande media? Av samma anledning som all marknadsföring:

* Give the consumer a sense of well-being.
* Offer the consumer a sense of convenience.
* Offer the consumer a sense of security.
* Make the consumer more productive/effective.
* Make the consumer feel special/advantaged.
* Provide the consumer a sense of continuity.
* Enhance the consumer’s social standing.
* Give the consumer a sense of possibility.

(ClickZ)