En intressant artikel med exempel på hur man speedar upp sin webcopy. Tre idéer:
Frost the copy. Find interesting, unusual ways to say what might otherwise be dull.
Use Franking to reinforce reader motivation. Obvious is boring. Hold interest by using few details and making strong statements in subtle ways.
Pump up verbs. Replace conventional verbs with interesting ones that bring life and action to copy.
Lead with relevant benefits. Use product features to substantiate the product’s claim. Specifics help people imagine using the product in the present tense.
(ClickZ / ROI Marketing)