Hur ska man hantera PR-folk och pressen? Well, det här är kanske mest skrivet med en rejäl dos av satir:

Always be rude. PR people misinterpret politeness as lack of urgency.
Never thank the PR people for anything. Gratitude upsets them.
When a PR who speaks to you at least once a week calls, deny all knowledge of them. They like the anonymity.
[A]sk the PR for pen and paper, ask for the client’s name, write it down without checking the spelling, and say you have to leave as you’re running late.

Det är bara ett exempel på “råden” som du får på PR Anti-FAQ (via Media Culpa).

Självklart har sysopsarna på Fleet Street Forum också knackat ihop en liten “How to handle journalists”.