‘ord och inga visor’

“Clichés are grammatical abuse of the worst kind, because they’re worthless. Worthless in advertising. Worthless in business memos. Worthless because they carry no weight. And, since they’re insubstantial, they can’t punch through the skin.”

(Marketing Pros)

Ibland behöver man inte skriva något alls. Mer än ‘amen på det’.

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