Bootcamp at Madison Ave.

[…]interactive advertising professionals need to be trained in a traditional advertising environment.

The media teams, the account teams, and of course the creative teams, need to have a basic understanding of the type of technology that is available for them to use. This does not mean you need to know how to build in flash, but everyone should be able to debate the differences between technology vendors.

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area for training is presentation skills and writing skills

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Be inquisitive. Seek out mentors and seek out information from various sources around you. They are invaluable and are often more than happy to help you out.

(MediaPost)

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