Ett annat tänkande

This is no longer a game of driving traffic to web destinations. This is a game of getting the right content to the right people through a number of interactive channels and figuring out a way to monetize those channels.
Many new content models could emerge from the concept of placeshifting and the technologies that support it. To position ourselves to take advantage of these emerging models, we need to train our brains to think of content as something that is not specific to a particular online destination. (OnLineSpin)

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