Axel har hittat en riktigt besk karamell hos Adliterate:

The instructive paradox is this: the brands that planners really admire (Innocent, Apple, Nike, Starbucks) do not and have never needed Planners to tell them what they’re about. And the brands that Planners actually get to work on (the Vodafones, HSBCs, and BTs of the world) do not and will never care about any of this high-falutin’ brand stuff anyway.

Den kan man suga på ett tag.