Medelålderskrisen i reklamen

Vi vet att cirka 80 % av pengarna som betalas ut den 25:e i varje månad går till baby boomers-generationen. Ändå händer det här:

Now comes a new survey of 4,000 people commissed by TV Land, a unit of Viacom, which apparently found that the irritation is widespread. The U.S. study conclulded that typical Baby Boomers over 49 are less likely to watch shows or respond to ads that ignore them. Just three percent of those surveyed said they are satisfied with their TV programming options while more than half simply scorn ads they believe target young adults. Some are even more hostile with a third saying they are less likely to buy products chasing the young.

(Meta Blog International Herald Tribune)

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