På Adland finns en tidig postning som lajjar med “Hur många X behövs för att byta en glödlampa”. Själv la jag till några:
- Q: How many brand strategists does it take to change a light bulb?
A: Depends on the brand of the bulb, the lamp and of the ladder. - Q: How many account planners does it take to change a light bulb?
A: The whole crew. And the outcome is the holy creative brief of The Concept of Changing A Light Bulb. - Q: How many agencyowners does it take to change a light bulb?
A: Noone, they think creatives can work in pitch darkness. ((pun intended))
Fyll gärna på. Här eller på Adland.