En lampa. Eller två.

Adland finns en tidig postning som lajjar med “Hur många X behövs för att byta en glödlampa”. Själv la jag till några:

  • Q: How many brand strategists does it take to change a light bulb?
    A: Depends on the brand of the bulb, the lamp and of the ladder.
  • Q: How many account planners does it take to change a light bulb?
    A: The whole crew. And the outcome is the holy creative brief of The Concept of Changing A Light Bulb.
  • Q: How many agencyowners does it take to change a light bulb?
    A: Noone, they think creatives can work in pitch darkness. ((pun intended))

Fyll gärna på. Här eller på Adland.

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