Fredrik har hittat en intressant collagefilm med Tom Asacker och det är ett antal bra soundbites han levererar:
– A brand is an expectation. It is not a promise. And there is a big big difference.
– Repetition does not cause memory. Relevance and emotion cause memory.
– The brands that are going to be big today are the ones that tap into the social changes taking place. Not quality. Not service. Not well financed. Not well known. Taking advantage of, and watching the changes taking place in the market place.