Vad är priset för credibility?

“We sold a mock front page to an advertiser called SpecificMEDIA, and the “news” stories were all about the advertiser, including an interview with the advertiser’s major service. The phony front page carries headlines, in a font somewhat like ours, and even has short last-minute news items, just like we do.”

Branschens viktigaste media, Advertising Age, har lyckats att göra det som de själva ofta skriver om: sälja iväg sin förstasida till reklam. Det värsta – enligt deras förmenande – var att de inte insåg vad som höll på att hända. Förklaringen är en klassiker:

“It did because of a confluence of circumstances, namely that it was a last-minute thing, key people were out of the office, it was a relatively small deal, with the offending cover not actually going to regular readers.”

(Ad Age)

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