Radioformatet borde styra mediavalen

I en undersökning visar det sig att radiostationernas programformat borde styra mediavalen mer:

“Among 18-34 year olds […] the All News format has the highest average household income, $79,330 but a collective adult audience of just 1.4 million. In the same age group, Contemporary Hit Radio with an average income of only $59,366 reaches 10.6 million adults that collectively constitute a market of $626.8 million for the format.”

(Center for Media Research)

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