Sanningar som ger ångest:
Competition can mean many things. Maybe your biggest client just hired their very first in-house designer. Maybe it means a new shop in what used to be a one-shop town. Maybe an existing, competitive firm just revamped their website. Maybe they changed their descriptor from design firm to brand consultancy and then back to design firm. Maybe you have no idea who your competition is.
How do you adapt to the changing competitive landscape in order to keep your existing clients and win new ones?