Ignorera alla och behåll ditt vanliga jobb

Hugh McLeod har en vass och sardonisk humor. Hans syn på reklamvärlden kan i bästa fall kallas hatkärlek. För att inte bli galen ritar han olika händelser på visitkortsstora papper.

Här är några av hans tips för hur man kan vara kreativ:

1. Ignore everybody.
2. The idea doesn’t have to be big. It just has to change the world.
4. If your biz plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail.
7. Keep your day job.
8. Companies that squelch creativity can no longer compete with companies that champion creativity.
11. Don’t try to stand out from the crowd; avoid crowds altogether.
12. If you accept the pain, it cannot hurt you.
14. Dying young is overrated.
16. The world is changing.
18. Avoid the Watercooler Gang.
22. Nobody cares. Do it for yourself.
23. Worrying about “Commercial vs. Artistic” is a complete waste of time.
24. Don’t worry about finding inspiration. It comes eventually.
27. The best way to get approval is not to need it.

Läs alla hans tips och hans förklaringar runt dem på gapingvoid: how to be creative.

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