People in their 20s and 30s were also collecting toys, while fashion trends were becoming increasingly playful, incorporating cartoon imagery which looked as though it was intended for younger consumers, the report said.
Vi har sett diskussionen under veckan som gått. Att unga tröttnat på sex i annonserna. Istället söker man mer av det rena och oskuldsfulla.
consumers’ need to “embody the pure and comforting ideology of childhood and escape through the reassuring familiarity, nostalgia, honesty and connectivity of play”.