Experimentell marknadsföring

Clay skickar en länk till listan och det är rätt kul läsning men också lätt deprimerande om man tänker på hur lätt vi kan spela på människors svagheter.

“…the whole point of this peculiar form of beer sales, known at Miller as ‘experiential marketing.’
Get some good-looking girls, send them to a young, testosterone-juiced bar and start pouring your beer. Guys who have been loyal to their favorite brand since Britney was a virgin will switch on a dime.

(Philadelphia Daily News)

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *