I ett föredrag nämner Colin McKay, som skriver om pr på sin webblogg Canuckflack, de sju kardinalsprinciper som Vincent Covello satt upp för pr-arbete i samband med kriser:
- Accept and involve the public as a legitimate partner
- Plan carefully and evaluate your efforts
- Listen to the public’s specific concerns
- Be honest, frank and open
- Coordinate and collaborate with other credible sources
- Meet the needs of the media
- Speak clearly and with compassion
Läs, skriv ut, lär in: Basic Principles for Crisis Communications.