En intressant artikel som på något sätt var början på hela “buzz”-svängen runt Crispin, Porter + Bogusky och deras märkliga idéer runt reklam.
It’s doing that in part by breaking Madison Avenue’s cardinal rule: pushing TV commercials into the backseat and putting other marketing forms, from Web sites to point-of-sale materials to guerilla marketing, into the driver’s seat. Many agencies despise CP+B because TV spots are more lucrative than print marketing, not to mention a lot more fun to do. Another example of breaking ranks: This agency lets some clients factor sales results into its fees. (USATODAY.com)