Emotionell bindning över formatgränserna

OPA har låtit göra en undersökning som visar att ett mediavarumärke är starkare än formatet. De som har en relation till en printedition väljer helst motsvarande varumärke online.

“Nearly three-quarters (72 percent) of those surveyed enjoy the media brand’s Web site; 71 percent trust it; 69 percent look forward to visiting it; 56 percent rely on it; and 47 percent miss it when they can’t access it. Related offline properties scored very similarly — a couple of points higher in some cases, a few lower in others. ” (Click Z)

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