Our advertising philosophy is very simple. Don’t outspend the competition. Outsmart them. And the way to outsmart them is to get inside people’s heads and do the kind of advertising that people respond to emotionally and intellectually. They remember it. They talk about it. They enjoy looking at it. Most importantly, they react to it.
This kind of advertising demands nothing short of brilliant, original creative based on strong, strategic thinking. Easy enough to demand but very hard to deliver. We believe that the quality of the work we have done in the past – and the results generated – are proof that we consistently deliver on this promise. (Lowe Roche)