Att göra marknad

Ad Age berättar om hur Nissan verkligen grävde fram produktens kärnvärden genom att prata med de som använder en truck, four-wheel drivers.

We “went to where truck guys hang out,” said Fred Suckow, marketing director of the Nissan brand at TBWA/Chiat/Day.
“We went into people’s houses and talked about trucks.”

(Ad Age)

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