I Sverige lever reklamradion ett undanskymt liv. NRJ väljer att släppa sina koncessioner på alla ställen utom i de allra största svenska städerna.
I USA är det annorlunda. Gary Fries på RAB menar att:
“Radio’s strength as a local medium continues to provide a sound footing for the industry as we anticipate activity in national to revive as the year rolls out.”
Samtidigt visar det sig att Clear Channel tänker dra ner på reklamtiden:
the nation’s largest owner of radio stations basically conceded it has overdone the commercials. San Antonio-based Clear Channel Radio, which owns six Pittsburgh-area radio stations and 1,200 nationwide, said it will cut the amount of ad time per hour and the length of commercials packed into one ad break starting in January.