dab såg likheter mellan det som Emanuel Sidea skrev om i veckans DM och sajten Lovemarks, en Saatchi & Saatchi-sajt som talar om “The future beyond brands”.

” A Lovemarks story is always told in the first person, grounded in your experience, a genuine passion that transcends the word ‘brand’.

Take your time to find a Lovemark that touches your everyday life on our display above or via The List. Tell us why and how this Lovemark has inspired your Loyalty Beyond Reason by adding a Comment – or Nominate your own Lovemark.”

Hugh McLeod på gapingvoid skriver om lovemarks.