Sju principer för PR

I ett föredrag nämner Colin McKay, som skriver om pr på sin webblogg Canuckflack, de sju kardinalsprinciper som Vincent Covello satt upp för pr-arbete i samband med kriser:

  • Accept and involve the public as a legitimate partner
  • Plan carefully and evaluate your efforts
  • Listen to the public’s specific concerns
  • Be honest, frank and open
  • Coordinate and collaborate with other credible sources
  • Meet the needs of the media
  • Speak clearly and with compassion

Läs, skriv ut, lär in: Basic Principles for Crisis Communications.

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