OPA har låtit göra en undersökning som visar att ett mediavarumärke är starkare än formatet. De som har en relation till en printedition väljer helst motsvarande varumärke online.

“Nearly three-quarters (72 percent) of those surveyed enjoy the media brand’s Web site; 71 percent trust it; 69 percent look forward to visiting it; 56 percent rely on it; and 47 percent miss it when they can’t access it. Related offline properties scored very similarly — a couple of points higher in some cases, a few lower in others. ” (Click Z)