Ny struktur påverkar TV-reklam

Analysföretaget TVB räknar med att mediaköpen i TV kommer att ligga i princip still under nästa år men gå upp sju procent 2006. Viktigaste inslag kommer från bilbransch, läkemedelsbransch, telekom, finans och åsiktsreklam.

“The structure of the business has changed dramatically because of the Olympics switching to a two-year frequency and because of the growth of political advertising in Spot. Odd years will always face tough comparisons to even years, when spending on both the Olympics and political ads show up. Spot TV is a two-year business cycle.”

(Center for Media Research)

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