Jon Nesvig told a room full of national advertisers, “Our unit of sale is going to be one second.” When Nesvig floated that scenario during Wednesday’s ANA Television Advertising Forum, he wasn’t necessarily suggesting that Madison Avenue would soon replace 30-second spots with one-second ad messages, only that deals would likely move to combinations of one-second increments based on a one-second unit rate. (Real Media Riff)

Dels är det intressant om kostnaden för TV-spotar i USA kommer att tas per sekund men det riktigt roliga är när Media Riff återkallar minnet av Max Headroom-karaktären. Läs och skratta åt en bra krönika.

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