Don’t cut back

John Backman har läst en undersökning:

Stocks of companies that cut back on marketing to boost short-term profit underperformed their peers by 17% after one year and 41% after four.
A $100 investment in a group of companies that spent too little on marketing was worth $74.01 after five years, compared to $110.95 for comapnies that either maintained their budgets or increased them above average levels.

Så är det.

Related Posts

3 thoughts on “Don’t cut back

Leave a Reply

Your email address will not be published. Required fields are marked *