Övertalande framgång

Sex principer för övertalningens framgång:

* Reciprocity – the obligation to repay in kind
* Authority – we defer to legitimate experts
* Consensus – people follow the lead of similar others
* Consistency – people align with their commitments (as long as they are voluntary, active and public)
* Scarcity – people want more of what they can have less of
* Liking – we prefer to say yes to those we know and like

(Creative Generalist)

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