Dab har gjort en lång och ingående intervju med Fredrik på Miami Advertising.
sometimes guerrilla is not just the road less travelled but the only road left for a brand new brand who enters an over established market, if they don’t have the economic muscle to challenge the old competition. Don’t out-spend them, out-smart them. Employing guerrilla under these circumstances also sends positive “underdog” signals to the consumers, who often have had bad experiences with the brand giants.
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