Gerilla förut, nu och sen

Dab har gjort en lång och ingående intervju med Fredrik på Miami Advertising.

sometimes guerrilla is not just the road less travelled but the only road left for a brand new brand who enters an over established market, if they don’t have the economic muscle to challenge the old competition. Don’t out-spend them, out-smart them. Employing guerrilla under these circumstances also sends positive “underdog” signals to the consumers, who often have had bad experiences with the brand giants.

Läs den på AdLand

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *