Är du ute och cyklar? ClickZ har gjort en bra genomgång över de olika cyklerna som vi måste ha koll på:
# Market Lifecycle As consumers, we find ourselves swimming against the tide of market lifecycle. Mortgages are a good example of mailing to a customer at requested intervals, such as when rates change, and doing this for only a period 45 to 60 days, knowing the consumer is in market only for a short timeframe. Travel is another category most consumers tend to buy in a market lifecycle manner, such as winter vacation, summer vacation, etc.
# Broken Lifecycle Look for clues in customer behavior when a lifecycle is broken or beginning. For example, some retailers and manufacturers remove customers from e-mail marketing offers when the customer has called for product support. These merchants replace the more offer-rich content with softer informational newsletter content.