Coke med kaffe – och en ny slogan

Mycket händer hos Coca Cola. Först en ny slogan: The Coke side of life.

“aims to drive consumers to consider the brand as the only beverage option after years of viewing it as simply another beverage option.”

Och sen en ny smak: Coke Blak – med kaffesmak.

“”We believe we have created a new category of soft drink — an adult product in a carbonated beverage — and a whole new drinking experience.”

Läs mer bland följande länkar:
Ad Age
Brand Republic

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