* At your last family reunion, you wanted to have an emergency meeting about their brand equity.
* You account for your tuition as a capital expenditure instead of an expense.
* You ask the car salesman if the car comes with a whiteboard and Internet connection.
* You believe the best tables and graphs take an hour to comprehend.
* You believe you never have any problems in your life, just “issues” and “improvement opportunities.”
* You calculate your own personal cost of capital.
* You celebrate your wedding anniversary by conducting a performance review.
* You explain to your bank manager that you prefer to think of yourself as “highly leveraged” as opposed to “in debt.”
* You give constructive feedback to your cat.
* You insist that you do some more market research before you and your spouse produce another child.
* You refer to dating as test marketing.
* Your Valentine’s Day cards have bullet points.
* You’re so tired you now answer the phone, “Hell.”
* You wake up to discover your bed is on fire, but go back to sleep because you just don’t care.
* Visions of the upcoming weekend help you make it through Monday.
* You don’t set your alarm anymore cause you know the pager will go off before the alarm does.

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