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The speed and breadth in which a technology will be adopted is directly proportionate to the amount of control that technology provides people over some aspect of their lives. The more control it provides and the more important that aspect of their lives, the faster and more broadly the technology will be adopted.
Human beings like being in charge. We’re control freaks. We like controlling things, and we don’t like it when our control is limited.

(ClickZ / Advertising)

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