När gerillareklam slår bakut

NBC may have misjudged its audience when it hired a local firm to stencil teasers for a new television show on sidewalks across San Francisco. The guerrilla marketing graffiti didn’t hook residents; it made them mad — and now, city officials are asking the broadcasting company to pay thousands of dollars to make up for its misdeed. (SFGate, tips från Clay)

Vad säger man? Oops…

Läs också om hur stadstjänstemän irriteras över gerilla reklam: The writing is on the wall for flyposters (Tips från Ad-rag). Mer om gerillamarknadsföring kan du läsa om här.

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