Tips om mailkampanjer

Bra tips inför nästa års email-kampanjer:

  • Never use images for important content like headlines, links and any calls to action.
  • Use alt text for all images for a better experience in Gmail
  • Always add the height and width to the image to ensure that the blank placeholder image doesn’t throw your design out.
  • Add a text-based link to a web version of your design at the top of your email.
  • Ensure your most compelling content is at the top (and preferably to the left).
  • Test your design in a preview pane, full screen and with images turned on and off before you send it.
  • Ask your subscriber to add your From address to their address book at every opportunity.

(Campaign Monitor Blog)

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