Skyll inte på den kreativa avdelningen

“Don’t blame the poor creative department” for lousy advertising. “The advertising money is on the Big Battalions,”[…] “those clients nurture lock-step conformists. The Sorrells of the world know it. They follow the money, do whatever it takes to keep the client happy and laugh all the way to the bank.”

ur ett brev till Ad ages-insändarsida från Richard Calderhead.

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